Getting Started

Getting Started Guide Productfolio is a workflow tool for facilitating end-to-end product planning, from gathering insights and suggestions, to defining your strategy, prioritization, planning, and release. Below is an overview of the workflow that Productfolio

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Tutorial Videos

  Introduction to Productfolio   Discovery Insights   Roadmap (Timeline & Kanban)   Set Your Strategy   Prioritize Feature Ideas   Backlog (Requirements & Releases)

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Exporting Your Data

You can export your data from any list (Insights, Feature Ideas, Requirements Backlog), as well as data for your entire workspace from your Account > Workspace options. We’ll walk through the steps for each of

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Importing Your Data

You can import data for any of the lists in your workspace (Insights, Feature Ideas, Backlog Requirements). The process is similar for each of the lists: 2. Select a CSV or XLS/XLSX file that you

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Color Labels

You can set color labels for items on your roadmap to make themes more visually apparent.: Assign a Color Label To assign a color label to an item on your roadmap, follow these steps: Note

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Suggestions & Feedback

One of the big ideas behind a product portal is that you can get great feedback from your users. You can share the feature ideas you’re considering, get their feedback on those ideas, and even

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Sharing Your Portal

Once you’ve published your portal, there are two ways you can share it: Invite Guests Invite users as Guests (read only), which means they’ll automatically see the portal when they login. This is a way

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Setup Your Portal

To setup your portal, follow these steps:

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Save Feedback to Insights

To save feedback or suggestions received from your product portal, to your Insights library, follow these steps:

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Linking Insights

Insights can be linked from the Insights Library, to Feature ideas and Personas, in order to demonstrate evidence in support of those things. For example, linking an insight about market demand may help to prioritize

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Insights Overview

Let’s Get Started Product discovery is an important part of the product management process, resulting in valuable insights that inform what we build and why. The Insights section, allows you to capture those insights and

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Manage Your Strategy

The Home page of your workspace is where your strategy elements are published, including your Vision, Goals, Focus Areas, and Customer Personas. This article explains how to edit these elements. Write Your Vision To write

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Manage Strategy

tbd Create a Goal To add a goal to your Strategy page, hover over the Goals module to see the “+” icon appear in the upper-right corner. Click the “+” icon button and you’ll see

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Manage Vision

To set a vision for your workspace, go to the home screen and hover over the vision module. You’ll see the vision statement area show a gray box indicating it is editable. Click to edit.

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Strategy Overview

  Let’s Get Started Define your product’s (or portfolio’s) strategy on the home screen of your workspace. You can define your Vision, Goals, Themes, and Customer Personas as the first thing you and your team

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Object Model Overview

Account When a new user signs up, they create a new account.  That account that then be used by a company for multiple products and many users can be invited to share this account.  Inside

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Goals & Focus Areas [OLD]

Overview tbd Create a Goal tbd t Create a Focus Area Part of the Strategy that you define from the home screen of your workspace, Focus Areas describe a thematic area of work for a

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Weighted-Impact Scoring

Support for for this feature depends on your subscription plan. Weighted Impact is one of the scoring models available in Productfolio, that can be used to inform roadmap Feature scoring. It is the most strategically

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Using Curved Grading

The Weighted-Impact Scoring model provides an option for curved grading which means it will intentionally skew the actual scores of your candidates, in order to achieve a standard distribution curve. How It Works This is

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Timeline or Kanban

There are two types of roadmap that you can select between: Timeline or Kanban (now, next, later). A timeline is the traditional representation of a roadmap and can be very useful in with mature products

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Bulk Edit

The Feature Ideas, Insights, and Requirements lists each have a bulk actions feature, which means you can select multiple items to apply an action to. By default, the bulk action buttons will be grayed out

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Roadmap Candidates Tray

The Candidates tray is the side tray that appears on the right side of your roadmap and lists the prioritized and scored features (from the Prioritize section). This makes it easy to see the top

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Roadmap Workstream

One way to group features or projects on a roadmap is with work streams, the horizontal rows that illustrate a stream of work. In the example below, you’ll see ‘Search’ and ‘Core App’ are the

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Sprint Planning

Support for for this feature depends on your subscription plan. Sprint planning is a common ceremony for product development teams that practice Scrum and something you easily do with Productfolio. There are three tools that

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Visualize Roadmap Progress

You can see the progress of feature/project on your roadmap by clicking on the ‘Show Progress’ button (‘%’ icon, in upper-right corner). If you are tracking status for items, you’ll see the overlay appear that

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Using the Visualize View

The visualization view makes it easy to see which features have the highest and lowest return on investment (ROI), based on your quantified assessments – high value features are green and float to the upper-left

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Moving Items to Another List (review)

It is easy to move items from Features to the Backlog, or the other direction. To do so, check the checkboxes next to the items you want to move. The bulk action menu will appear

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Benefit vs Risk Scoring

Support for for this feature depends on your subscription plan. Benefit vs Risk is one of the scoring models available in Productfolio, that can be used to inform roadmap Features scoring. When To Use Benefit

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Feature Status

Support for for this feature depends on your subscription plan. It is easy to check and track the status of features and you can find this information in two places – the sortable table and

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Jira Integration

This is a Team Plan feature only. To integrate with JIRA, you’ll first need to create a connection between your Productfolio and JIRA accounts. Step 1 – Start Integration Start by going to the Account

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Roadmap Overview

Watch the roadmap Video Tutorial The product roadmap is a plan for what you’ll do in the near-term, in order to realize your longer-term (3-5 year) product vision. It is typically broken down into Focus

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Prioritizing Features Overview

  Lets Get Started The features section is where you can collect all of the features (aka projects or epics), that you’re considering for your roadmap. You can score the items to see how they

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ICE Scoring

Support for for this feature depends on your subscription plan. Impact, Confidence, Ease (ICE) is one of the scoring models available in Productfolio, that can be used to inform roadmap Feature scoring. When To Use

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Portal Overview

What is the Product Portal? The Product Portal is how Productfolio becomes a hub of collaboration for your cross-functional. You can share your strategy, roadmap, and feature candidates for feedback to your stakeholders and even

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Releases & Backlog Overview

  Let’s Get Started The backlog is a collection of actionable, smaller items requirements that can be prioritized and bucketed into sprints or releases. For teams that practice Scrum, these are usually called User Stories

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RICE Scoring

Support for for this feature depends on your subscription plan. Reach, Impact, Confidence, Ease (RICE) is one of the scoring models available in Productfolio, that can be used to inform roadmap Feature scoring. When To

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Create a Customer Persona

Part of the Strategy that you define on the home screen of your workspace, Customer Segments provide a way to capture the core needs and desires of your customer segments – this can be useful

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Impact Scoring Weights

Feature scoring helps determine which Features are most aligned with your product strategy and provide the best return on your investment of time. Step 1 – Impact Scoring Your impact is determined by assigning a

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Search & Filter Lists

As your Features, Insights, and Requirements lists grow, the search and filtering features are an excellent way to find the items you’re looking for. You can find these options at the top of every list,

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Managing Features

The following sections describe how to perform common actions on the Features list. See the Features Overview for most information on how to use this section. Create a Feature Idea To create a Feature, follow

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Release Activity

Release management is the process of organizing sets of work items (stories, requirements, tasks), planning when they’ll be done, tracking their progress, and keeping track of when those sets of work were completed. The following

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Scoring Feature Ideas

Scoring your roadmap candidates is a useful tool for prioritization for eventually determining what goes on your roadmap. It helps to bring clarity and transparency to the prioritization process by surfacing exactly what criteria are

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Writing a Product Brief

Support for for this feature depends on your subscription plan. Product briefs (aka ‘one pagers’) are often written to provide an outline of a problem to be solved, including high-level requirements, as bounds for a

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Contact Us

Customer Support For customer support (how-to, billing, or technical), please write to us at: help@productfolio. com. Media Inquiries For public relationships and/or media inquiries, please write to us at: media@productfolio. com. Business Partnerships For authentic

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Customer Development

What is Customer Development? The concept of Customer Development from Steve Blank’s book “The Four Steps to the Epiphany.” At its core, Customer Development is a methodology that challenges the conventional wisdom of product-centric entrepreneurship,

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What is a Fractional CPO?

A Fractional Chief Product Officer (CPO) refers to a part-time or temporary executive role within a company. The “fractional” aspect indicates that the individual is not a full-time employee but serves in a leadership capacity

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AI for Product Managers

How Product Managers Can Use A.I. In the dynamic landscape of product management, where innovation and user satisfaction are paramount, the integration of artificial intelligence (AI) tools has emerged as a pivotal force. These tools

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What is an AI Product Manager?

The Role of an AI Product Manager In the rapidly evolving landscape of technology, the role of an AI Product Manager has emerged as a critical bridge between cutting-edge artificial intelligence capabilities and the ever-changing

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Hypothesis-Driven Development

Hypothesis-Driven Development (HDD) is a software development approach rooted in the philosophy of systematically formulating and testing hypotheses to drive decision-making and improvements in a product or system. At its core, HDD seeks to align

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What Makes a Good Product Manager?

In the realm of product management, what makes a good product manager versus a less effective one is a topic that has been explored and dissected by industry leaders and practitioners alike. Ben Horowitz, a

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What Do You Hate About Product Management?

While product management is an immensely rewarding and impactful role, it is not without its challenges and frustrations. One of the most significant issues that product managers often grapple with is the high level of

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Is Product Management Stressful?

Product management is a dynamic and multifaceted role that involves overseeing the entire lifecycle of a product, from conception to launch and beyond. While it can be immensely rewarding, the nature of the responsibilities can

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What is Product Management in Tech?

Product management in the tech industry shares fundamental principles with product management in other sectors, such as consumer packaged goods (CPG). At its core, product management involves strategic decision-making to answer the questions of “what”

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How to Structure a Product Management Team?

Structuring a product management team is a crucial aspect of ensuring effective collaboration, strategic alignment, and successful product development. The way a team is organized can significantly impact its ability to innovate, respond to customer

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What Does a Product Marketing Manager Do?

A Product Marketing Manager (PMM) is a crucial player in a company’s strategy, playing a pivotal role in the successful launch and promotion of products. Their responsibilities encompass a wide range of activities, from outbound

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How to Get Into Product Management?

How to Get Into Product Management? Getting into product management is an exciting journey that involves a combination of education, experience, and strategic career decisions. While there is an ideal educational background associated with the

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What Do Product Managers Do?

What Do Product Managers Do? Product managers play a pivotal role in the lifecycle of a product, functioning as strategic leaders who guide its development from conception to market release. Their responsibilities are broad and

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How to Become a Product Manager?

How to Become a Product Manager? Becoming a product manager is a dynamic and multifaceted journey that often involves a combination of education, experience, and a unique set of skills. While there is an ideal

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What is a Product Manager?

What is a Product Manager? A product manager is a key figure within an organization, playing a central role in the development and success of products. They operate at the intersection of various functional teams,

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What is Product Management?

What is Product Management? Product management is a multifaceted discipline that sits at the intersection of strategy, innovation, and execution within an organization. At its core, product management involves answering fundamental questions related to the

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What Does a Product Manager Do?

What Does a Product Manager Do? A product manager is a pivotal figure within an organization, responsible for steering the product development process from conception to market release. Their role involves answering fundamental questions regarding

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What Are Product Release Notes?

Product Release Notes Product release notes, also known as release documentation or simply release notes, are documents that accompany a software product’s new version or release. They provide users, stakeholders, and the development team with

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Product Management Certifications

Product Management Certifications Formal education for Product Management is not yet a common track of study and so many are faced with the question when entering the field of Product Management — should I get

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First-Time User Experience

What is First-Time User Experience (FTUE)? First-time user experience (FTUE) is the experience or impression that our product creates in the user at initial use. It is how users feel after using our product for

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True Purpose of MVP

The True Purpose of MVPs Minimum viable product (MVP) is a popular concept in the product circle. Product managers, designers, and developers are well familiar with it – but there is considerable misunderstanding and misguided

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5 C’s Framework

What Is the 5C’s Framework? The 5C’s framework is a strategic management tool that provides a comprehensive analysis of both internal and external factors affecting an organization. This framework assists businesses in understanding their position

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What is a Product Changelog?

Product Changelog A product change log, often referred to as a changelog or release notes, is a document or record that outlines the changes, updates, and enhancements made to a software product over time. It

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Do We Build, Measure, and Learn?

Do We Build, Measure, and Learn? Proposed by Eric Ries, the Build-Measure-Learn (BML) cycle describes a process by which we can go about building products that resonate with users. It was introduced as an alternative

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Lean Product Manifesto

The Lean Product Manifesto Lean Product Management offers an improved approach for managing the whole life cycle of a product and ensuring the right market fit. The methodology provides us with a means of making

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Agile Doesn’t Always Work

Agile Doesn’t Always Work The Agile methodology has become increasingly popular since the publication of the Agile Manifesto in the early 2000s. It offers arguably the most preferred approach for development work in many software

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Requirements Aren’t Required

Requirements Aren’t Required It is common for companies to draw up a document containing product requirements when building a new solution, especially in Waterfall environments. This sets the tone for what the development team would

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Dealing With Hostile Sales Teams

Dealing With Hostile Sales Teams As product managers, we need to work with other teams to achieve our goals. This isn’t always an easy thing to do. There are often frictions when trying to get

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Skateboards vs. Cars – How to Get the Product Right

Skateboards vs. Cars – How to Get the Product Right Real cross-functional product teams are lacking in many organizations. All that exists are engineering teams to see to product development, with just about anyone playing

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Product Management Software

What is Product Management Software? Effective product management is the linchpin that bridges ideation to successful execution. As organizations navigate the complexities of bringing innovative products to market, the role of product management software has

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Strategy-Based Roadmaps

Creating Strategy-based Roadmaps There are different types of product roadmaps out there. In many cases, what teams have as roadmaps are documents that look like a backlog of features or even a Gantt chart. It’s

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Roadmap Is Not About Features

Product Roadmap isn’t About Features In an ideal world, a product roadmap should make it easier for us to build winning products. It should help us to create solutions that deliver real value to customers.

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Startups Roadmaps

Do Startups Need a Roadmap? It is essential to be able to steer the resources and efforts of the organization in the right direction when looking to bring our startup ideas to life. This is

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Kano Driven Product Development

Kano Driven Product Development Prioritization is a major function of product management. We have to ensure that we get the right products and features out of the limited resources at our disposal. So when it

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Planning Your Product Launch

Planning Your Product Launch Microsoft must have thought it had something in Zune that could contest favorably well against the iPod in 2006. Google probably also felt the same way as regards its social network

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How to Prioritize Features

How to Prioritize Features The biggest priority of product managers is to deliver value and satisfaction to the customer. Some are more important than others and so when we’re inevitably limited by resources, we must

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How to Give a Powerful Product Demo

How to Give a Powerful Product Demo Product demos enable us to show prospects how the solutions we are offering can be valuable to them. They constitute a critical part of the sales process in

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Root Causes of Product Failures

Root Causes of Product Failures Launching a new product isn’t an easy thing. There is no telling whether it would become a hit or a miss. A sizable proportion of new launches fail, according to

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MVP Is About Learning, Not Delivery

MVP Is About Learning, Not Delivery The minimum viable product (MVP) concept is on the lips of just about everyone in the business world these days. People working in both startups and large enterprises regularly

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Minimum Delightful Product

What is a Minimum Delightful Product? The concept of a minimum viable product (MVP) has gained significant traction over the last decade. Practically every product professional is familiar with it and even people who don’t

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MVP vs MMP

Minimum Viable Product vs Minimum Marketable Product Minimum viable product (MVP) and minimum marketable product (MMP) are two concepts that more people have become familiar with as more companies embrace Agile methodologies. That familiarity doesn’t

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Dual-Track Development

What is Dual-Track Development? Dual-track development is an approach to development in Agile that is characterized by the concurrent execution of both discovery work and delivery work. Product thought leader Marty Cagan has long used

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Continuous Design

Agile Approach to Design is Continuous Many companies, especially in the software industry, have come to embrace Agile. The methodologies help us to view product development as a learning and iterative process. They promote a

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First 30 Days as a Product Manager

Your First 30 Days as a Product Manager Landing a job as a product manager can be both exciting and daunting. It can be especially scary for people who are working in the role for

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Product Discovery Pitfalls

Common Product Discovery Pitfalls to Avoid Product discovery is a key process when it comes to creating products that customers want. It helps us to understand the customer and their needs or pain points. Also,

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Science of Product Management

Metric-Driven Products It is now probably more important than ever for product managers to work with data. Doing this could be daunting when considering the large amount that we often have to contend with. But

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Don’t Do What the Customer Says

Don’t Just Do What Customers Say As product professionals, we spend a lot of time listening to customers. It is an important way by which we put users are at the center of everything we

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