When to Listen and When to Watch
When to Listen and When to Watch

When to Listen and When to Watch Teams should be user-focused in their work and a part of the requirements is for them to listen to users. Yet, when building great products, it is sometimes

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Double Diamond Product Planning
Double Diamond Product Planning

What is the Double Diamond? If you haven’t heard of the Double Diamond approach to planning and creation than it may help to start with its origins. Double Diamond is a process model that was

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Design Thinking
Design Thinking

What is Design Thinking? Design thinking is a high-level framework that has become popular recently for people to apply design principles to solving other types of problems. The principal concept is that you identify the

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Customer Personas
Customer Personas

Product Personas are a technique for capturing insights from your users that help you to identify and understand the different types of customers that will be using your product. The persona is a fictional creation

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