What is a Go-To-Market Plan?
Go-To-Market (GTM) Plan Launching a product into the market is akin to setting sail on a strategic journey. A well-charted course is essential, and that course is defined by a robust go-to-market (GTM) plan. This
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Product Launch Analytics
Defining Product Metrics Imagine you’re launching a new product or an important new feature and you need to define the metrics to track. How do you determine what to track? These metrics will be
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General Availability
What is General Availability? General availability, abbreviated as GA, refers to when a product is made widely available to users. It is the phase when all activities necessary to make the solution accessible to the
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Beta Testing
A beta test is the last limited release that may be implemented for a major new piece of software, before entering General Availability for the broader market. It is the second or final testing that
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Go To Market Strategy
Go To Market Strategy The Go-To-Market Strategy, also sometimes referred to as a Marketing Strategy, describes how we will take a new product or major new feature to market. As the name implies, this is
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Release Plan vs Launch Plan
Difference between Release and Launch The terms ‘release plan’ and ‘launch plan’ are sometimes used interchangeably but they have different meanings and involve different groups of the organization. In this article we’ll set those terms
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