Planning Your Product Launch
Planning Your Product Launch Microsoft must have thought it had something in Zune that could contest favorably well against the iPod in 2006. Google probably also felt the same way as regards its social network
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The Value Creation Plane
Creating and Identifying Differentiated Value Businesses exist for one major reason: the creation of value. This usually means having needs met for the customer and getting a good ROI for the company. Product management is
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Porter’s 5 Forces
Using Porter’s 5 Forces Created by Harvard professor and economist Michael Porter, Porter’s 5 Forces model is a simple yet powerful business strategy tool. It helps to assess the viability of the market and the
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Product-Market Matrix
What is the Product-Market Matrix? The Ansoff Product-Market Matrix is a map that helps Product Managers to map strategic market growth. The Ansoff Matrix was named after Igor Ansoff, a mathematician and business manager who
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TAM/SAM/SOM
What Are TAM, SAM, SOM? TAM / SAM / SOM is a model for market sizing and can quickly provide a sense of the opportunity before making deep investments in pursuit of it. The model
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Marketing Mix 4P’s
What are the 4P’s of Marketing? The successful marketing mix of the 4 P’s can be summed up as having the right product, in the right place, at the right price with the right promotion.
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Generic Competitive Strategies
Harvard Professor Michael Porter spent years contemplating market strategy, eventually writing a book Competitive Advantage: Creating and Sustaining Superior Performance in which he coined the phrase “Generic Competitive Strategy”. After much research, he eventually determined
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Go To Market Strategy
Go To Market Strategy The Go-To-Market Strategy, also sometimes referred to as a Marketing Strategy, describes how we will take a new product or major new feature to market. As the name implies, this is
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Release Plan vs Launch Plan
Difference between Release and Launch The terms ‘release plan’ and ‘launch plan’ are sometimes used interchangeably but they have different meanings and involve different groups of the organization. In this article we’ll set those terms
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Product Differentiation
What is Product Differentiation? Product differentiation is the practice of separating your product from others in the market to create a distinct selling advantage. By creating a USP (unique selling proposition) you can elevate your
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