What is a Go-To-Market Plan?
Go-To-Market (GTM) Plan Launching a product into the market is akin to setting sail on a strategic journey. A well-charted course is essential, and that course is defined by a robust go-to-market (GTM) plan. This
Read More ⟶
Planning Your Product Launch
Planning Your Product Launch Microsoft must have thought it had something in Zune that could contest favorably well against the iPod in 2006. Google probably also felt the same way as regards its social network
Read More ⟶
How to Give a Powerful Product Demo
How to Give a Powerful Product Demo Product demos enable us to show prospects how the solutions we are offering can be valuable to them. They constitute a critical part of the sales process in
Read More ⟶
MVP Is About Learning, Not Delivery
MVP Is About Learning, Not Delivery The minimum viable product (MVP) concept is on the lips of just about everyone in the business world these days. People working in both startups and large enterprises regularly
Read More ⟶
Minimum Delightful Product
What is a Minimum Delightful Product? The concept of a minimum viable product (MVP) has gained significant traction over the last decade. Practically every product professional is familiar with it and even people who don’t
Read More ⟶
MVP vs MMP
Minimum Viable Product vs Minimum Marketable Product Minimum viable product (MVP) and minimum marketable product (MMP) are two concepts that more people have become familiar with as more companies embrace Agile methodologies. That familiarity doesn’t
Read More ⟶
Product Launch Analytics
Defining Product Metrics Imagine you’re launching a new product or an important new feature and you need to define the metrics to track. How do you determine what to track? These metrics will be
Read More ⟶
Product Positioning
What is Product Positioning? Product positioning is an attempt at creating in the minds of customers the right perceptions about your product, including showing how it differs from rival offerings. You could think of it
Read More ⟶
A/B Testing
What Is A/B Testing? A/B test is a test that compares variations of something (e.g. a web page) to determine which works better. It is a randomized experiment that involves the comparison of two or
Read More ⟶
General Availability
What is General Availability? General availability, abbreviated as GA, refers to when a product is made widely available to users. It is the phase when all activities necessary to make the solution accessible to the
Read More ⟶
Beta Testing
A beta test is the last limited release that may be implemented for a major new piece of software, before entering General Availability for the broader market. It is the second or final testing that
Read More ⟶
The Value Creation Plane
Creating and Identifying Differentiated Value Businesses exist for one major reason: the creation of value. This usually means having needs met for the customer and getting a good ROI for the company. Product management is
Read More ⟶
TAM/SAM/SOM
What Are TAM, SAM, SOM? TAM / SAM / SOM is a model for market sizing and can quickly provide a sense of the opportunity before making deep investments in pursuit of it. The model
Read More ⟶
Marketing Mix 4P’s
What are the 4P’s of Marketing? The successful marketing mix of the 4 P’s can be summed up as having the right product, in the right place, at the right price with the right promotion.
Read More ⟶
Go To Market Strategy
Go To Market Strategy The Go-To-Market Strategy, also sometimes referred to as a Marketing Strategy, describes how we will take a new product or major new feature to market. As the name implies, this is
Read More ⟶
Release Plan vs Launch Plan
Difference between Release and Launch The terms ‘release plan’ and ‘launch plan’ are sometimes used interchangeably but they have different meanings and involve different groups of the organization. In this article we’ll set those terms
Read More ⟶
Product Differentiation
What is Product Differentiation? Product differentiation is the practice of separating your product from others in the market to create a distinct selling advantage. By creating a USP (unique selling proposition) you can elevate your
Read More ⟶