Don’t Do What the Customer Says
Don’t Just Do What Customers Say As product professionals, we spend a lot of time listening to customers. It is an important way by which we put users are at the center of everything we
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Effective Customer Interviews
Effective Customer Validation Interviews Customer validation is a critical step when it comes to product development. We need it to be double-sure that we have a sustainable business model and to guide our decision-making in
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Customer Empathy
Customer empathy is putting yourself into the customer’s shoes to know where they pinch. It is an effort to become more conscious of the motivations, needs, and emotions of users, in order to better serve them.
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Customer Experience
What is Customer Experience? Customer experience is an outcome of interactions between an organization and its customers. It is the perceptions or impressions that customers have from their interactions or throughout their journey with your
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Customer Journey Map
What is a Customer Journey Map? A customer’s Journey is what a customer experiences from the beginning to the end of their time spent engaging with your product. The journey is a complete sum of
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Customer Personas
Product Personas are a technique for capturing insights from your users that help you to identify and understand the different types of customers that will be using your product. The persona is a fictional creation
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Voice of the Customer
What is the Voice of the Customer (VOC)? Voice of the customer, or VoC, refers broadly to the various processes by which organizations gather feedback from their customers, and advocate for the interests of customers
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