Customer Development
What is Customer Development? The concept of Customer Development from Steve Blank’s book “The Four Steps to the Epiphany.” At its core, Customer Development is a methodology that challenges the conventional wisdom of product-centric entrepreneurship,
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Product Feedback
Obtaining User Feedback With so many questions going unanswered, Product Feedback is an uphill task, but one that can be done with expertise if the company is well-equipped and ready to do the job. The
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Use Case
What is a Use Case? A use case is a description of a scenario in which a user will engage with a product or system. It serves as the basis for analysis how the system
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Net Promoter Score (NPS)
What is the Net Promoter Score? Net Promoter Score (NPS) is an indicator of how likely customers are to recommend your company, products, or services to others. It shows how pleased, or otherwise, customers are
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Usability Testing
Usability testing is a technique for evaluating a product with real users to understand ease of use and where difficulty exists. It is a customer-centered practice that involves asking users to complete tasks while being observed.
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User Research
What is User Research? User research refers to the practice of trying to understand the user, their needs, and thought processes. It is about taking in user behaviors, motivations, and experiences through observation or data-driven
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Customer Empathy
Customer empathy is putting yourself into the customer’s shoes to know where they pinch. It is an effort to become more conscious of the motivations, needs, and emotions of users, in order to better serve them.
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Customer Interviews
Customer Interviews for Product Managers The likelihood of your product being considered a success is a function of its ability to address the customer’s pain point. Customer interviews can help you to make out what
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Customer Surveys
Customer Surveys for Product Managers Your company is in business principally because of customers. And how long it exists depends on your ability to continue to please those who buy what you offer. Customer surveys
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User Personas
A persona is an imaginary portrayal of what you know about your customers. It is reflects the attitude, needs, and behaviors…
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Jobs to be Done (JTBD)
What are Jobs to Be Done? Customers don’t just buy a product, they “hire” a product to do a job. When you think about it from this perspective, you begin to understand the “why” behind
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Hooked Method
What is the Hooked Method? The “Hooked” method came about from a book written by Nir Eyal in 2014 called “Hooked: How to Build Habit-Forming Products”. He spent years researching how Products and more specifically
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Design Thinking
What is Design Thinking? Design thinking is a high-level framework that has become popular recently for people to apply design principles to solving other types of problems. The principal concept is that you identify the
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Customer Journey Map
What is a Customer Journey Map? A customer’s Journey is what a customer experiences from the beginning to the end of their time spent engaging with your product. The journey is a complete sum of
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Customer Personas
Product Personas are a technique for capturing insights from your users that help you to identify and understand the different types of customers that will be using your product. The persona is a fictional creation
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Five Whys
What Are the 5 Whys? The 5 Whys is an iterative interrogative approach to solving a problem, that explores cause and effect. Using the 5 Whys is like peeling an onion, every “Why” gets you
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Buy a Feature Prioritization
What is Buy A Feature Prioritization? Buy-a-Feature is a prioritization framework that puts the decision of feature prioritization in the hands of the customer. Typically feature prioritization falls on the Product Manager and their team.
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