5 C’s Framework
What Is the 5C’s Framework? The 5C’s framework is a strategic management tool that provides a comprehensive analysis of both internal and external factors affecting an organization. This framework assists businesses in understanding their position
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Do We Build, Measure, and Learn?
Do We Build, Measure, and Learn? Proposed by Eric Ries, the Build-Measure-Learn (BML) cycle describes a process by which we can go about building products that resonate with users. It was introduced as an alternative
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Kano Driven Product Development
Kano Driven Product Development Prioritization is a major function of product management. We have to ensure that we get the right products and features out of the limited resources at our disposal. So when it
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Net Present Value
What Is Net Present Value (NPV)? There are many ways or tools available to product managers for prioritizing effectively. It is very rare to find Net Present Value included among these options. This is because
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GE-McKinsey Matrix
What is the GE-McKinsey Matrix? Resource scarcity is a fact of life. While you may have many things to do, the resources available to execute them will often be limiting. This makes it necessary to
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3 Pillars of Product Management
3 Pillars of Product Management The role of Product Management is often misunderstood by those outside of Product, and even some within Product who haven’t received appropriate training. It is for example tempting to think
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21 Product Management Frameworks
21 Product Management Frameworks Effective product management is critical to the success of any product development process. It helps to ensure that everything to be done matches the needs or pain points of customers and
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MECE Principal
What is the MECE Principal? MECE stands for Mutually Exclusive, Collectively Exhaustive – “completely” is sometimes used in place of “collectively.” It is a principle commonly used by management or strategy consultants for making complex
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Balanced Portfolio
What is the Balanced Portfolio? A balanced portfolio is an investment strategy that is aimed at ensuring the right mix of investments. In a product sense, it is a portfolio that balances new, growing, and
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Northstar Framework
What is the NorthStar Framework? The North Star Framework emphasizes a single metric, on which success hugely depends. This model centers on the aptly-named North Star Metric (NSM) that captures the key value that your
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Competitive Analysis Frameworks
Competitive Analysis Frameworks C A competitive analysis framework is a structured approach used by businesses to evaluate and understand their competitive landscape. It involves assessing the strengths and weaknesses of both direct and indirect competitors
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Action Priority Matrix
What is the Action Priority Matrix? An Action Priority Matrix (APM) is a simple diagram that classifies activities based on the amount of effort required and the impact expected. It is a tool for choosing
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Shape Up Method
What is the Shape Up Method? The Shape Up Method from 37 Signals describes how they approach product opportunity discovery and development. It captures processes that are used by development teams to shape ideas into
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Circles Method
What is the Circles Method? Created by Lewis C. Lin, the CIRCLES method is a framework that aims at helping product managers to provide well-thought-out responses to product design questions. It enables you to provide
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Porter’s 5 Forces
Using Porter’s 5 Forces Created by Harvard professor and economist Michael Porter, Porter’s 5 Forces model is a simple yet powerful business strategy tool. It helps to assess the viability of the market and the
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Product-Market Matrix
What is the Product-Market Matrix? The Ansoff Product-Market Matrix is a map that helps Product Managers to map strategic market growth. The Ansoff Matrix was named after Igor Ansoff, a mathematician and business manager who
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Kano Model
The Kano Model is a simple four-point chart that is often used in Product development to help determine user satisfaction. The Model was created by Noriaki Kano and his team in 1984 to help categorize
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Objectives & Key Results (OKRs)
OKR’s are an example of outcome-oriented management. The OKR system suggests that leaders task their team with an objective, allowing the team to determine their approach by defining the key results, to achieve the objective.
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ICE Scoring Method
What is the ICE Scoring Model? Prioritizing features, initiatives, and rollouts are at the very heart of Product Management. Choosing the right framework at the right stage of the process is the key to being
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TAM/SAM/SOM
What Are TAM, SAM, SOM? TAM / SAM / SOM is a model for market sizing and can quickly provide a sense of the opportunity before making deep investments in pursuit of it. The model
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Jobs to be Done (JTBD)
What are Jobs to Be Done? Customers don’t just buy a product, they “hire” a product to do a job. When you think about it from this perspective, you begin to understand the “why” behind
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DACI Roles
What is DACI? DACI is a responsibility assignment model for determining the roles a team will play, while making decisions or working on a project. It’s an acronym that stands for Driver, Approver, Contributor, Informed.
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Business Model Canvas
What is the Business Model Canvas? The Business Model Canvas has risen to popularity as a simple “lean” way to define a business model. The business model is an expression of business strategy, not product
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SWOT Analysis
What is SWOT Analysis? SWOT analysis is considered a tried and true method for strategic analysis. The acronym stands for strengths, opportunities, weaknesses, and threats. SWOT analysis can be applied to any organization, Product, or
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Hooked Method
What is the Hooked Method? The “Hooked” method came about from a book written by Nir Eyal in 2014 called “Hooked: How to Build Habit-Forming Products”. He spent years researching how Products and more specifically
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Smart Objectives
What are SMART Objectives? Have you ever felt like you’re running in place like a hamster on a wheel? Setting objectives means that you can clarify your goals and focus your efforts on achievable milestones.
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Innovation Ambition Matrix
What is the Innovation Ambition Matrix? Everything in our economy and with our technology is changing faster than ever. What was once innovative and differentiating becomes commonplace in time and the saying “the only constant
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Marketing Mix 4P’s
What are the 4P’s of Marketing? The successful marketing mix of the 4 P’s can be summed up as having the right product, in the right place, at the right price with the right promotion.
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Innovation Adoption Curve
What is the Innovation Adoption Curve? The Diffusion of Innovations theory illustrates how, why, and at what rate new ideas and technologies spread throughout a social group or community. The theory introduces the Innovation Adoption
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Google’s Heart Metrics
Google’s Heart Framework is a metric that helps you to monitor the quality of the user experience. Heart is an acronym that stands for Happiness, Engagements, Adoption, Retention and Task Success. It’s referred to as
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Generic Competitive Strategies
Harvard Professor Michael Porter spent years contemplating market strategy, eventually writing a book Competitive Advantage: Creating and Sustaining Superior Performance in which he coined the phrase “Generic Competitive Strategy”. After much research, he eventually determined
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BCG Growth Share Matrix
What is BCG Growth-Share Matrix? The BCG Growth-Share Matrix was developed in 1970 by Bruce Henderson of the Boston Consulting Group. BCG developed the matrix to help companies determine how to best allocate their financial
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AARRR Metrics
What is the Pirate Metric? (AARRR) Often coined the “Pirate Metric”, AARRR is a 5 step metric created by Angel investor and founder of startup accelerator 500 startups, Dave McClure. The metric is often called
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GIST Planning
What is GIST Planning? GIST Planning is a relatively easy approach to planning that can be used in place of a roadmap. Recently introduced by Itamar Gilad, former Product Manager at Google, Gilad created this methodology
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