Science of Product Management
Metric-Driven Products It is now probably more important than ever for product managers to work with data. Doing this could be daunting when considering the large amount that we often have to contend with. But
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Don’t Do What the Customer Says
Don’t Just Do What Customers Say As product professionals, we spend a lot of time listening to customers. It is an important way by which we put users are at the center of everything we
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Effective Customer Interviews
Effective Customer Validation Interviews Customer validation is a critical step when it comes to product development. We need it to be double-sure that we have a sustainable business model and to guide our decision-making in
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Customer Interview Questions
Asking the Right Questions No matter how busy we are as product managers, we must find the time to talk to customers. We need to do this to improve our chances of building our best
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When to Listen and When to Watch
When to Listen and When to Watch Teams should be user-focused in their work and a part of the requirements is for them to listen to users. Yet, when building great products, it is sometimes
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Use Case
What is a Use Case? A use case is a description of a scenario in which a user will engage with a product or system. It serves as the basis for analysis how the system
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Net Promoter Score (NPS)
What is the Net Promoter Score? Net Promoter Score (NPS) is an indicator of how likely customers are to recommend your company, products, or services to others. It shows how pleased, or otherwise, customers are
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Usability Testing
Usability testing is a technique for evaluating a product with real users to understand ease of use and where difficulty exists. It is a customer-centered practice that involves asking users to complete tasks while being observed.
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User Research
What is User Research? User research refers to the practice of trying to understand the user, their needs, and thought processes. It is about taking in user behaviors, motivations, and experiences through observation or data-driven
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Customer Empathy
Customer empathy is putting yourself into the customer’s shoes to know where they pinch. It is an effort to become more conscious of the motivations, needs, and emotions of users, in order to better serve them.
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Customer Experience
What is Customer Experience? Customer experience is an outcome of interactions between an organization and its customers. It is the perceptions or impressions that customers have from their interactions or throughout their journey with your
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Circles Method
What is the Circles Method? Created by Lewis C. Lin, the CIRCLES method is a framework that aims at helping product managers to provide well-thought-out responses to product design questions. It enables you to provide
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Customer Churn
What is Customer Churn? Customer churn, often referred to as attrition, stands as a pivotal metric in the business landscape, representing the number of customers who cease using a product or service within a specific
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Customer Interviews
Customer Interviews for Product Managers The likelihood of your product being considered a success is a function of its ability to address the customer’s pain point. Customer interviews can help you to make out what
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Customer Surveys
Customer Surveys for Product Managers Your company is in business principally because of customers. And how long it exists depends on your ability to continue to please those who buy what you offer. Customer surveys
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Assumptions Mapping for Product Discovery
It might not be correct to assume your market is excited as excited about your product as you are. Products that their originators thought would be great don’t always end up as winners. This is
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User Personas
A persona is an imaginary portrayal of what you know about your customers. It is reflects the attitude, needs, and behaviors…
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Jobs to be Done (JTBD)
What are Jobs to Be Done? Customers don’t just buy a product, they “hire” a product to do a job. When you think about it from this perspective, you begin to understand the “why” behind
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Hooked Method
What is the Hooked Method? The “Hooked” method came about from a book written by Nir Eyal in 2014 called “Hooked: How to Build Habit-Forming Products”. He spent years researching how Products and more specifically
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Design Thinking
What is Design Thinking? Design thinking is a high-level framework that has become popular recently for people to apply design principles to solving other types of problems. The principal concept is that you identify the
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Customer Journey Map
What is a Customer Journey Map? A customer’s Journey is what a customer experiences from the beginning to the end of their time spent engaging with your product. The journey is a complete sum of
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Customer Personas
Product Personas are a technique for capturing insights from your users that help you to identify and understand the different types of customers that will be using your product. The persona is a fictional creation
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Five Whys
What Are the 5 Whys? The 5 Whys is an iterative interrogative approach to solving a problem, that explores cause and effect. Using the 5 Whys is like peeling an onion, every “Why” gets you
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Voice of the Customer
What is the Voice of the Customer (VOC)? Voice of the customer, or VoC, refers broadly to the various processes by which organizations gather feedback from their customers, and advocate for the interests of customers
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