Customer Development
What is Customer Development? The concept of Customer Development from Steve Blank’s book “The Four Steps to the Epiphany.” At its core, Customer Development is a methodology that challenges the conventional wisdom of product-centric entrepreneurship,
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What is a Fractional CPO?
The Fractional CPO A Fractional Chief Product Officer (CPO) refers to a part-time or temporary executive role within a company. The “fractional” aspect indicates that the individual is not a full-time employee but serves in
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AI for Product Managers
How Product Managers Can Use A.I. In the dynamic landscape of product management, where innovation and user satisfaction are paramount, the integration of artificial intelligence (AI) tools has emerged as a pivotal force. These tools
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What is an AI Product Manager?
The Role of an AI Product Manager In the rapidly evolving landscape of technology, the role of an AI Product Manager has emerged as a critical bridge between cutting-edge artificial intelligence capabilities and the ever-changing
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Hypothesis-Driven Development
Hypothesis-Driven Development Hypothesis-Driven Development (HDD) is a software development approach rooted in the philosophy of systematically formulating and testing hypotheses to drive decision-making and improvements in a product or system. At its core, HDD seeks
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What Makes a Good Product Manager?
What Makes a Good Product Manager? In the realm of product management, what makes a good product manager versus a less effective one is a topic that has been explored and dissected by industry leaders
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What Do You Hate About Product Management?
What Do You Hate About Product Management? While product management is an immensely rewarding and impactful role, it is not without its challenges and frustrations. One of the most significant issues that product managers often
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Is Product Management Stressful?
Is Product Management Stressful? Product management is a dynamic and multifaceted role that involves overseeing the entire lifecycle of a product, from conception to launch and beyond. While it can be immensely rewarding, the nature
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What is Product Management in Tech?
What is Product Management in Tech? Product management in the tech industry shares fundamental principles with product management in other sectors, such as consumer packaged goods (CPG). At its core, product management involves strategic decision-making
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How to Structure a Product Management Team?
How to Structure a Product Management Team? Structuring a product management team is a crucial aspect of ensuring effective collaboration, strategic alignment, and successful product development. The way a team is organized can significantly impact
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What Does a Product Marketing Manager Do?
What Does a Product Marketing Manager Do? A Product Marketing Manager (PMM) is a crucial player in a company’s strategy, playing a pivotal role in the successful launch and promotion of products. Their responsibilities encompass
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How to Get Into Product Management?
How to Get Into Product Management? Getting into product management is an exciting journey that involves a combination of education, experience, and strategic career decisions. While there is an ideal educational background associated with the
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What Do Product Managers Do?
What Do Product Managers Do? Product managers play a pivotal role in the lifecycle of a product, functioning as strategic leaders who guide its development from conception to market release. Their responsibilities are broad and
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How to Become a Product Manager?
How to Become a Product Manager? Becoming a product manager is a dynamic and multifaceted journey that often involves a combination of education, experience, and a unique set of skills. While there is an ideal
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What is a Product Manager?
What is a Product Manager? A product manager is a key figure within an organization, playing a central role in the development and success of products. They operate at the intersection of various functional teams,
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What is Product Management?
What is Product Management? Product management is a multifaceted discipline that sits at the intersection of strategy, innovation, and execution within an organization. At its core, product management involves answering fundamental questions related to the
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What Does a Product Manager Do?
What Does a Product Manager Do? A product manager is a pivotal figure within an organization, responsible for steering the product development process from conception to market release. Their role involves answering fundamental questions regarding
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What is a Go-To-Market Plan?
Go-To-Market (GTM) Plan Launching a product into the market is akin to setting sail on a strategic journey. A well-charted course is essential, and that course is defined by a robust go-to-market (GTM) plan. This
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What Are Product Release Notes?
Product Release Notes Product release notes, also known as release documentation or simply release notes, are documents that accompany a software product’s new version or release. They provide users, stakeholders, and the development team with
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Product Management Certifications
Product Management Certifications Formal education for Product Management is not yet a common track of study and so many are faced with the question when entering the field of Product Management — should I get
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First-Time User Experience
What is First-Time User Experience (FTUE)? First-time user experience (FTUE) is the experience or impression that our product creates in the user at initial use. It is how users feel after using our product for
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True Purpose of MVP
The True Purpose of MVPs Minimum viable product (MVP) is a popular concept in the product circle. Product managers, designers, and developers are well familiar with it – but there is considerable misunderstanding and misguided
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5 C’s Framework
What Is the 5C’s Framework? The 5C’s framework is a strategic management tool that provides a comprehensive analysis of both internal and external factors affecting an organization. This framework assists businesses in understanding their position
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What is a Product Changelog?
Product Changelog A product change log, often referred to as a changelog or release notes, is a document or record that outlines the changes, updates, and enhancements made to a software product over time. It
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Do We Build, Measure, and Learn?
Do We Build, Measure, and Learn? Proposed by Eric Ries, the Build-Measure-Learn (BML) cycle describes a process by which we can go about building products that resonate with users. It was introduced as an alternative
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Lean Product Manifesto
The Lean Product Manifesto Lean Product Management offers an improved approach for managing the whole life cycle of a product and ensuring the right market fit. The methodology provides us with a means of making
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Agile Doesn’t Always Work
Agile Doesn’t Always Work The Agile methodology has become increasingly popular since the publication of the Agile Manifesto in the early 2000s. It offers arguably the most preferred approach for development work in many software
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Requirements Aren’t Required
Requirements Aren’t Required It is common for companies to draw up a document containing product requirements when building a new solution, especially in Waterfall environments. This sets the tone for what the development team would
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Dealing With Hostile Sales Teams
Dealing With Hostile Sales Teams As product managers, we need to work with other teams to achieve our goals. This isn’t always an easy thing to do. There are often frictions when trying to get
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Skateboards vs. Cars – How to Get the Product Right
Skateboards vs. Cars – How to Get the Product Right Real cross-functional product teams are lacking in many organizations. All that exists are engineering teams to see to product development, with just about anyone playing
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Product Management Software
What is Product Management Software? Effective product management is the linchpin that bridges ideation to successful execution. As organizations navigate the complexities of bringing innovative products to market, the role of product management software has
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Strategy-Based Roadmaps
Creating Strategy-based Roadmaps There are different types of product roadmaps out there. In many cases, what teams have as roadmaps are documents that look like a backlog of features or even a Gantt chart. It’s
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Roadmap Is Not About Features
Product Roadmap isn’t About Features In an ideal world, a product roadmap should make it easier for us to build winning products. It should help us to create solutions that deliver real value to customers.
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Startups Roadmaps
Do Startups Need a Roadmap? It is essential to be able to steer the resources and efforts of the organization in the right direction when looking to bring our startup ideas to life. This is
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Kano Driven Product Development
Kano Driven Product Development Prioritization is a major function of product management. We have to ensure that we get the right products and features out of the limited resources at our disposal. So when it
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Planning Your Product Launch
Planning Your Product Launch Microsoft must have thought it had something in Zune that could contest favorably well against the iPod in 2006. Google probably also felt the same way as regards its social network
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How to Prioritize Features
How to Prioritize Features The biggest priority of product managers is to deliver value and satisfaction to the customer. Some are more important than others and so when we’re inevitably limited by resources, we must
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How to Give a Powerful Product Demo
How to Give a Powerful Product Demo Product demos enable us to show prospects how the solutions we are offering can be valuable to them. They constitute a critical part of the sales process in
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Root Causes of Product Failures
Root Causes of Product Failures Launching a new product isn’t an easy thing. There is no telling whether it would become a hit or a miss. A sizable proportion of new launches fail, according to
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MVP Is About Learning, Not Delivery
MVP Is About Learning, Not Delivery The minimum viable product (MVP) concept is on the lips of just about everyone in the business world these days. People working in both startups and large enterprises regularly
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Minimum Delightful Product
What is a Minimum Delightful Product? The concept of a minimum viable product (MVP) has gained significant traction over the last decade. Practically every product professional is familiar with it and even people who don’t
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MVP vs MMP
Minimum Viable Product vs Minimum Marketable Product Minimum viable product (MVP) and minimum marketable product (MMP) are two concepts that more people have become familiar with as more companies embrace Agile methodologies. That familiarity doesn’t
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Dual-Track Development
What is Dual-Track Development? Dual-track development is an approach to development in Agile that is characterized by the concurrent execution of both discovery work and delivery work. Product thought leader Marty Cagan has long used
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Continuous Design
Agile Approach to Design is Continuous Many companies, especially in the software industry, have come to embrace Agile. The methodologies help us to view product development as a learning and iterative process. They promote a
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First 30 Days as a Product Manager
Your First 30 Days as a Product Manager Landing a job as a product manager can be both exciting and daunting. It can be especially scary for people who are working in the role for
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Product Discovery Pitfalls
Common Product Discovery Pitfalls to Avoid Product discovery is a key process when it comes to creating products that customers want. It helps us to understand the customer and their needs or pain points. Also,
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Science of Product Management
Metric-Driven Products It is now probably more important than ever for product managers to work with data. Doing this could be daunting when considering the large amount that we often have to contend with. But
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Don’t Do What the Customer Says
Don’t Just Do What Customers Say As product professionals, we spend a lot of time listening to customers. It is an important way by which we put users are at the center of everything we
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Effective Customer Interviews
Effective Customer Validation Interviews Customer validation is a critical step when it comes to product development. We need it to be double-sure that we have a sustainable business model and to guide our decision-making in
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Getting Product Metrics Right
Build Great Features with Product Metrics It is more important now than ever, for product managers to work with data. Doing this could be daunting when considering the large amount that we often have to
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Customer Interview Questions
Asking the Right Questions No matter how busy we are as product managers, we must find the time to talk to customers. We need to do this to improve our chances of building our best
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Effective Backlog Grooming
Grooming the Backlog Also known as ‘backlog grooming’, backlog refinement is an ongoing or recurring event for the development team working in Agile. It helps us to be well-prepared for the next sprint. It is
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DEEP Product Backlog
Creating a DEEP Product Backlog A product backlog captures the details about all we are planning to do, to achieve our vision. It is a prioritized list of everything that is deemed necessary related to
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Meta Product Manager (Facebook)
Meta, like its FAANG counterparts, adheres to a bottoms-up management approach. This philosophy signifies a departure from traditional top-down structures, empowering Product teams to be architects of their solutions rather than mere implementers of upper-management directives.
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Understanding Tech Debt
Understanding Tech Debt Anyone that has been in the software development circle for some time has probably come across mentions of the term “tech debt” or involved in discussions on it. But is tech debt
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When To Do a Design Sprint
When To Do a Design Sprint? Introduced by Jake Knapp while at Google Ventures, Design Sprint is a five-day process that is employed by startups and businesses to solve complex problems and validate ideas. It
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Learn Fast, Not Fail Fast
Learn Fast, Not Fail Fast You have very likely heard at some point the phrase “fail fast.” As. Product Manager this is probably something that has come up on more than one discussion – especially
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Design Principles Product Managers
Design Principles Product Managers The quality of experience that users get while using a product depends greatly on the level of thought that goes into the design. And User Experience determines to a large extent
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When to Listen and When to Watch
When to Listen and When to Watch Teams should be user-focused in their work and a part of the requirements is for them to listen to users. Yet, when building great products, it is sometimes
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Three Pillars of Product Management
Three Pillars of Product Product Management is a strategic role within an organization that deals with developing and bringing products to the market. It covers everything from idea generation and verification to planning, developing, and
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Outcome-Driven Roadmaps
What Is an Outcome-Based Roadmap? There is an increasingly common notion in Agile that a product roadmap is more of a hindrance than a help. Some teams would be glad to do without one while
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Gartner Hype Cycle
What is the Gartner Hype Cycle? Innovation is key to a company having an advantage (a vital differentiator) over the competition. New technologies often hold or make great promises. Investors and business owners are always
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McKinsey’s 3 Horizons Model
What is McKinsey’s 3 Horizons Model? Businesses that are looking to achieve and maintain long-term growth must give due attention to existing products while also not overlooking innovation. The 3 Horizons framework by the international
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Gartner Magic Quadrant
What is Gartner’s Magic Quadrant? A good understanding of the players in an industry is valuable to an organization when it comes to getting its investment decisions right. The Gartner Magic Quadrant is a useful
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Net Present Value
What Is Net Present Value (NPV)? There are many ways or tools available to product managers for prioritizing effectively. It is very rare to find Net Present Value included among these options. This is because
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GE-McKinsey Matrix
What is the GE-McKinsey Matrix? Resource scarcity is a fact of life. While you may have many things to do, the resources available to execute them will often be limiting. This makes it necessary to
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Network Effects
Network Effects (Metcalfe’s Law) Network effects explain the success of most digital businesses around today. These include notable companies such as Facebook, Google, and Apple. While this concept might seem new, it is an idea
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Opportunity Brief Template
Opportunity Brief Template Ideas on what to do, to make your product better or to create something new can come from anywhere. However, not all ideas that are worth your money and time. You will
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Product Vision Template
Product Vision Template A product strategy is a vital requirement for building a successful product. But before coming up with one, you need to have a strong product vision. Think of the product vision as
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Product Requirement Template
Product Requirement Template Product requirements refer to the capabilities, functionality, or features that a product needs to have. They capture what a product should do for users to find it useful. Traditionally, they are written
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Product Brief Template
Product Brief Template A product brief is a very useful tool for product development teams and leadership alike, to understand where a new product of feature is going. It defines the attributes, goals, and direction
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Netflix Product Manager
Product Management at Netflix The role of a Product Manager at Netflix is distinct and compelling, shaped by the streaming giant’s unique approach to content delivery, innovation, and customer experience. As a global leader in
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Microsoft Product Manager
Product Management at Microsoft The role of a Product Manager at Microsoft is multifaceted, dynamic, and pivotal to the success of the company in delivering innovative and impactful products and services. Microsoft, one of the
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TikTok Product Manager
Product Management at TikTok The role of a Product Manager at TikTok is characterized by a dynamic and creative environment, driven by the unique nature of the platform. TikTok, owned by the Chinese tech company
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Uber Product Manager
Product Management at Uber The role of a Product Manager (PM) at Uber is both challenging and dynamic, reflecting the company’s position as a leading player in the ride-sharing and transportation industry. Uber’s PMs are
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7 Product Management Conferences
Top 7 Product Management Conferences Product management conferences offer product managers one of the best avenues for learning and updating their knowledge. They provide an opportunity to network with other professionals in the field and
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12 Product Management Blogs
Top 12 Product Management Blogs Product professionals can benefit immensely from reading blogs related to their job, especially those published by some top names in the field. No one is an island of knowledge. Regardless
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12 Product Management Books
Top 12 Product Management Books Product management books are essential when learning your craft. Where to begin though? There are a lot of books out there, so which ones should an aspiring Product manager read?
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3 Pillars of Product Management
3 Pillars of Product Management The role of Product Management is often misunderstood by those outside of Product, and even some within Product who haven’t received appropriate training. It is for example tempting to think
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21 Product Management Frameworks
21 Product Management Frameworks Effective product management is critical to the success of any product development process. It helps to ensure that everything to be done matches the needs or pain points of customers and
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12 Product Management Thought Leaders
12 Product Management Thought Leaders It has been said that you can learn Product Management in a weekend, but it takes a lifetime to master. And so it is important to continue learning and stay
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Group Product Manager
The Group Product Manager is a hybrid role that is an individual contributor but also responsible for leading a team. The GPM can be found writing user stories and grooming a backlog, but also
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Director of Product
Director of Product The Director of Product is a critical role in Product Management, and typically the level at which product strategy lives within the Product organization. To really anchor on what a Director of
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VP of Product
VP of Product The VP of Product is an important role in Product Management, but the specific responsibilities can vary significantly depending on the size and structure of an organization. For example, the VP might
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Chief Product Officer
Chief Product Officer The Chief Product Officer (CPO) is by definition, the top of the food chain for Product Management, within an organization. Their principal responsibilities are at the portfolio and executive level, not on
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Big Tech Product Management
Product Manager at Top Tech Companies Working as a Product Manager in the world’s top tech companies such as Google, Microsoft, Facebook, Apple and Amazon is rewarding both professionally and financially, but also comes with
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Google Product Manager
Product Manager Role at Google The role of Product Management at Google is multifaceted and crucial to the company’s mission of organizing the world’s information and making it universally accessible and useful. Google, as one
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Amazon Product manager
Amazon Product Manager Role Amazon is known for its highly successful business model of delivering the best products to consumers around the globe. Product Management is one of the key roles at the company making
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Apple Product Manager
Product Manager Role at Apple Apple provides Product Managers with an extraordinary environment that allows them to excel in their duties. Developing phenomenal and impactful products that serve the masses, PMs at Apple play a
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Product Strategy vs. Product Roadmap
Product Strategy vs. Product Roadmap Product strategy and the product roadmap are central to the work of product managers. Both of them are critical for setting the right outcomes and promoting success. However, there are
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Top Product Management Tools
Top 7 Product Management Tools Product management covers many things, but it’s mainly concerned with ensuring efficient resource allocation and delivering winning products. There are a variety of applications available to product managers and product
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MECE Principal
What is the MECE Principal? MECE stands for Mutually Exclusive, Collectively Exhaustive – “completely” is sometimes used in place of “collectively.” It is a principle commonly used by management or strategy consultants for making complex
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Key Product Metrics
What Are Key Product Metrics? Product metrics give you an idea of how well your product or solution is doing. They provide useful insights into how users or customers interact with your product and what
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Growth Product Manager
What is a Growth Product Manager? Growth product manager (GPM) is a role that focuses on metrics that are related to the success of a product. A person occupying this position – sometimes called a
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E-Commerce Product Manager
What is an eCommerce Product Manager? Product Management fundamentals apply to just about any digital product endeavor. Ecommerce has a unique set of constraints and challenges however that shape the role, in a unique way
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Technical Product Manager
What is a Technical Product Manager? A technical product manager is a type of product manager, who works on a technical product, and thus has more technical skills. The description of this job title might
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SaaS Product Manager
What is a SaaS Product Manager? The realm of Product Management is a diverse landscape, with various niches presenting unique challenges and opportunities. Among these, SaaS Product Management stands out as a domain where the
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Product Launch Analytics
Defining Product Metrics Imagine you’re launching a new product or an important new feature and you need to define the metrics to track. How do you determine what to track? These metrics will be
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How to Build a Product That Sucks
How to Build Products That Suck No product manager or company would set out to create a product that disappoints. However, the reality is that many products, if not most, simply suck! It’s true that
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Top 10 Prioritization Frameworks
Top 10 Prioritization Frameworks It may be argued that the key function of Product Management, is prioritization. For instance, you set the product vision, direction, and strategy in the roadmap so that they guide what
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