Effective Customer Interviews
Effective Customer Validation Interviews Customer validation is a critical step when it comes to product development. We need it to be double-sure that we have a sustainable business model and to guide our decision-making in
Read More ⟶Getting Product Metrics Right
Build Great Features with Product Metrics It is more important now than ever, for product managers to work with data. Doing this could be daunting when considering the large amount that we often have to
Read More ⟶Customer Interview Questions
Asking the Right Questions No matter how busy we are as product managers, we must find the time to talk to customers. We need to do this to improve our chances of building our best
Read More ⟶Effective Backlog Grooming
Grooming the Backlog Also known as ‘backlog grooming’, backlog refinement is an ongoing or recurring event for the development team working in Agile. It helps us to be well-prepared for the next sprint. It is
Read More ⟶DEEP Product Backlog
Creating a DEEP Product Backlog A product backlog captures the details about all we are planning to do, to achieve our vision. It is a prioritized list of everything that is deemed necessary related to
Read More ⟶Meta Product Manager (Facebook)
Meta, like its FAANG counterparts, adheres to a bottoms-up management approach. This philosophy signifies a departure from traditional top-down structures, empowering Product teams to be architects of their solutions rather than mere implementers of upper-management directives.
Read More ⟶Understanding Tech Debt
Understanding Tech Debt Anyone that has been in the software development circle for some time has probably come across mentions of the term “tech debt” or involved in discussions on it. But is tech debt
Read More ⟶When To Do a Design Sprint
When To Do a Design Sprint? Introduced by Jake Knapp while at Google Ventures, Design Sprint is a five-day process that is employed by startups and businesses to solve complex problems and validate ideas. It
Read More ⟶Learn Fast, Not Fail Fast
Learn Fast, Not Fail Fast You have very likely heard at some point the phrase “fail fast.” As. Product Manager this is probably something that has come up on more than one discussion – especially
Read More ⟶Design Principles Product Managers
Design Principles Product Managers The quality of experience that users get while using a product depends greatly on the level of thought that goes into the design. And User Experience determines to a large extent
Read More ⟶When to Listen and When to Watch
When to Listen and When to Watch Teams should be user-focused in their work and a part of the requirements is for them to listen to users. Yet, when building great products, it is sometimes
Read More ⟶Three Pillars of Product Management
Three Pillars of Product Product Management is a strategic role within an organization that deals with developing and bringing products to the market. It covers everything from idea generation and verification to planning, developing, and
Read More ⟶Outcome-Driven Roadmaps
What Is an Outcome-Based Roadmap? There is an increasingly common notion in Agile that a product roadmap is more of a hindrance than a help. Some teams would be glad to do without one while
Read More ⟶Gartner Hype Cycle
What is the Gartner Hype Cycle? Innovation is key to a company having an advantage (a vital differentiator) over the competition. New technologies often hold or make great promises. Investors and business owners are always
Read More ⟶McKinsey’s 3 Horizons Model
What is McKinsey’s 3 Horizons Model? Businesses that are looking to achieve and maintain long-term growth must give due attention to existing products while also not overlooking innovation. The 3 Horizons framework by the international
Read More ⟶Gartner Magic Quadrant
What is Gartner’s Magic Quadrant? A good understanding of the players in an industry is valuable to an organization when it comes to getting its investment decisions right. The Gartner Magic Quadrant is a useful
Read More ⟶Net Present Value
What Is Net Present Value (NPV)? There are many ways or tools available to product managers for prioritizing effectively. It is very rare to find Net Present Value included among these options. This is because
Read More ⟶GE-McKinsey Matrix
What is the GE-McKinsey Matrix? Resource scarcity is a fact of life. While you may have many things to do, the resources available to execute them will often be limiting. This makes it necessary to
Read More ⟶Network Effects
Network Effects (Metcalfe’s Law) Network effects explain the success of most digital businesses around today. These include notable companies such as Facebook, Google, and Apple. While this concept might seem new, it is an idea
Read More ⟶Opportunity Brief Template
Opportunity Brief Template Ideas on what to do, to make your product better or to create something new can come from anywhere. However, not all ideas that are worth your money and time. You will
Read More ⟶Product Requirement Template
Product Requirement Template Product requirements refer to the capabilities, functionality, or features that a product needs to have. They capture what a product should do for users to find it useful. Traditionally, they are written
Read More ⟶Product Vision Template
Product Vision Template A product strategy is a vital requirement for building a successful product. But before coming up with one, you need to have a strong product vision. Think of the product vision as
Read More ⟶Product Brief Template
Product Brief Template A product brief is a very useful tool for product development teams and leadership alike, to understand where a new product of feature is going. It defines the attributes, goals, and direction
Read More ⟶Netflix Product Manager
Product Management at Netflix The role of a Product Manager at Netflix is distinct and compelling, shaped by the streaming giant’s unique approach to content delivery, innovation, and customer experience. As a global leader in
Read More ⟶Microsoft Product Manager
Product Management at Microsoft The role of a Product Manager at Microsoft is multifaceted, dynamic, and pivotal to the success of the company in delivering innovative and impactful products and services. Microsoft, one of the
Read More ⟶TikTok Product Manager
Product Management at TikTok The role of a Product Manager at TikTok is characterized by a dynamic and creative environment, driven by the unique nature of the platform. TikTok, owned by the Chinese tech company
Read More ⟶Uber Product Manager
Product Management at Uber The role of a Product Manager (PM) at Uber is both challenging and dynamic, reflecting the company’s position as a leading player in the ride-sharing and transportation industry. Uber’s PMs are
Read More ⟶7 Product Management Conferences
Top 7 Product Management Conferences Product management conferences offer product managers one of the best avenues for learning and updating their knowledge. They provide an opportunity to network with other professionals in the field and
Read More ⟶12 Product Management Blogs
Top 12 Product Management Blogs Product professionals can benefit immensely from reading blogs related to their job, especially those published by some top names in the field. No one is an island of knowledge. Regardless
Read More ⟶12 Product Management Books
Top 12 Product Management Books Product management books are essential when learning your craft. Where to begin though? There are a lot of books out there, so which ones should an aspiring Product manager read?
Read More ⟶3 Pillars of Product Management
3 Pillars of Product Management The role of Product Management is often misunderstood by those outside of Product, and even some within Product who haven’t received appropriate training. It is for example tempting to think
Read More ⟶21 Product Management Frameworks
21 Product Management Frameworks Effective product management is critical to the success of any product development process. It helps to ensure that everything to be done matches the needs or pain points of customers and
Read More ⟶12 Product Management Thought Leaders
12 Product Management Thought Leaders It has been said that you can learn Product Management in a weekend, but it takes a lifetime to master. And so it is important to continue learning and stay
Read More ⟶Group Product Manager
The Group Product Manager is a hybrid role that is an individual contributor but also responsible for leading a team. The GPM can be found writing user stories and grooming a backlog, but also
Read More ⟶Director of Product
Director of Product The Director of Product is a critical role in Product Management, and typically the level at which product strategy lives within the Product organization. To really anchor on what a Director of
Read More ⟶VP of Product
VP of Product The VP of Product is an important role in Product Management, but the specific responsibilities can vary significantly depending on the size and structure of an organization. For example, the VP might
Read More ⟶Chief Product Officer
Chief Product Officer The Chief Product Officer (CPO) is by definition, the top of the food chain for Product Management, within an organization. Their principal responsibilities are at the portfolio and executive level, not on
Read More ⟶Big Tech Product Management
Product Manager at Top Tech Companies Working as a Product Manager in the world’s top tech companies such as Google, Microsoft, Facebook, Apple and Amazon is rewarding both professionally and financially, but also comes with
Read More ⟶Google Product Manager
Product Manager Role at Google The role of Product Management at Google is multifaceted and crucial to the company’s mission of organizing the world’s information and making it universally accessible and useful. Google, as one
Read More ⟶Amazon Product manager
Amazon Product Manager Role Amazon is known for its highly successful business model of delivering the best products to consumers around the globe. Product Management is one of the key roles at the company making
Read More ⟶Apple Product Manager
Product Manager Role at Apple Apple provides Product Managers with an extraordinary environment that allows them to excel in their duties. Developing phenomenal and impactful products that serve the masses, PMs at Apple play a
Read More ⟶Product Strategy vs. Product Roadmap
Product Strategy vs. Product Roadmap Product strategy and the product roadmap are central to the work of product managers. Both of them are critical for setting the right outcomes and promoting success. However, there are
Read More ⟶Top Product Management Tools
Top 7 Product Management Tools Product management covers many things, but it’s mainly concerned with ensuring efficient resource allocation and delivering winning products. There are a variety of applications available to product managers and product
Read More ⟶MECE Principal
What is the MECE Principal? MECE stands for Mutually Exclusive, Collectively Exhaustive – “completely” is sometimes used in place of “collectively.” It is a principle commonly used by management or strategy consultants for making complex
Read More ⟶Key Product Metrics
What Are Key Product Metrics? Product metrics give you an idea of how well your product or solution is doing. They provide useful insights into how users or customers interact with your product and what
Read More ⟶Growth Product Manager
What is a Growth Product Manager? Growth product manager (GPM) is a role that focuses on metrics that are related to the success of a product. A person occupying this position – sometimes called a
Read More ⟶E-Commerce Product Manager
What is an eCommerce Product Manager? Product Management fundamentals apply to just about any digital product endeavor. Ecommerce has a unique set of constraints and challenges however that shape the role, in a unique way
Read More ⟶Technical Product Manager
What is a Technical Product Manager? A technical product manager is a type of product manager, who works on a technical product, and thus has more technical skills. The description of this job title might
Read More ⟶SaaS Product Manager
What is a SaaS Product Manager? The realm of Product Management is a diverse landscape, with various niches presenting unique challenges and opportunities. Among these, SaaS Product Management stands out as a domain where the
Read More ⟶Product Launch Analytics
Defining Product Metrics Imagine you’re launching a new product or an important new feature and you need to define the metrics to track. How do you determine what to track? These metrics will be
Read More ⟶How to Build a Product That Sucks
How to Build Products That Suck No product manager or company would set out to create a product that disappoints. However, the reality is that many products, if not most, simply suck! It’s true that
Read More ⟶Top 10 Prioritization Frameworks
Top 10 Prioritization Frameworks It may be argued that the key function of Product Management, is prioritization. For instance, you set the product vision, direction, and strategy in the roadmap so that they guide what
Read More ⟶Product Feedback
Obtaining User Feedback With so many questions going unanswered, Product Feedback is an uphill task, but one that can be done with expertise if the company is well-equipped and ready to do the job. The
Read More ⟶Product Specs
What Are Product Specs? Product specification (Also called Product brief) refers to a product document that outlines the requirements for a new product feature or functionality. It is a sort of blueprint containing vital information
Read More ⟶Product Requirements
What are Product Requirements? A product requirement is something that Product Management typically creates, providing the outline of acceptable criterial to the design and development team, so they can determine an appropriate solution to the
Read More ⟶Empowered Product Teams
What is an Empowered Product Team? Empowered Product Teams put product managers front-and-center, to guide their respective teams and initiatives. In traditional companies, it is common for strategy and vision, and roadmap to come entirely
Read More ⟶GAME Framework
GAME Product Analytics Framework Success metrics provide a quantified measure of a product is doing; They are a lens into the health of your product and its performance. Defining these metrics is therefore intrinsic to
Read More ⟶Product Council
What is a Product Council? A Product Council is a forum or group of key stakeholders existing to set the direction for and review the product. It helps in making better and well-timed decisions on
Read More ⟶Theme-Based Roadmap
What is a Theme-Based Roadmap? A theme-based roadmap, simply put, is one that is organized into strategic themes. It is similar to an outcome-driven roadmap, except that themes are more descriptive of focus areas than
Read More ⟶Opportunity Space
Opportunity Space Product teams are familiar with the terms, problem space and solution space. One relates to the needs of customers while the other is finding a solution to the identified problems. But there is
Read More ⟶Outcome vs. output
Outcome vs. output Product Teams In the dynamic field of product management, a crucial challenge lies in the dichotomy between the role’s strategic nature and the prevalent organizational tendency to dictate what Product Managers should
Read More ⟶Balanced Portfolio
What is the Balanced Portfolio? A balanced portfolio is an investment strategy that is aimed at ensuring the right mix of investments. In a product sense, it is a portfolio that balances new, growing, and
Read More ⟶Product Requirements
What are Product Requirements? A Product Requirement defined an aspect of a product or feature that must be satisfied in the solution that is created. It is a guide for the design and development teams
Read More ⟶Stakeholder Requests
Stakeholder Requests Stakeholders are representatives within the organization that have a vested interest in the success of a product. They typically come from proximal executive ranks, or functional group’s whose KPIs are directly impacted such
Read More ⟶Story Mapping
What is Story Mapping A story map is a helpful tool when planning a release. It is based on user stories of what needs to be built. With user story mapping, product teams can describe
Read More ⟶Good Product Manager, Bad Product Manager
Good Product Manager Bad Product Manager, Revisited Any Job post for a Product Manager usually has a long list of responsibilities attached to it. These are what make a good Product Manager according to the
Read More ⟶History of Product Management
History of Product Management Product Management can be traced back to the 20th Century through a chain of events that happened through a young and enterprising economist who dared to ask, “How can I sell
Read More ⟶What is a Product Manager?
What is a Product Manager? A Product manager is a key organizational function that guides each step of a product’s lifecycle beginning from development until it gets to the market. To build top-notch products, product
Read More ⟶Product Development Stages
What are the States of Product Development? Product development, in simple terms, could be described as the creation or manufacturing of a product. In this sense, it refers to what takes place in a factory
Read More ⟶Northstar Framework
What is the NorthStar Framework? The North Star Framework emphasizes a single metric, on which success hugely depends. This model centers on the aptly-named North Star Metric (NSM) that captures the key value that your
Read More ⟶Competitive Analysis Frameworks
Competitive Analysis Frameworks C A competitive analysis framework is a structured approach used by businesses to evaluate and understand their competitive landscape. It involves assessing the strengths and weaknesses of both direct and indirect competitors
Read More ⟶Product vs Feature
What is a Product vs. a Feature? In the simplest terms, a product can be described as something that customers consider valuable enough to pay for. It is an item, tool, environment, or even a
Read More ⟶Agile Scrum Team
What is an Agile Scrum Team? Scrum is an agile framework where teams work collectively in order to achieve a specific goal and is majorly used by software development teams. Borrowing its name from a
Read More ⟶Product Manager vs Business Analyst
Product Manager vs Business Analyst A Product Manager (PM) and a Business Analyst (BA) are two separate roles united by a mutual goal which is to build the right systems and products. However, there are
Read More ⟶Product Manager vs Product Owner
Product Manager vs Product Owner The role product owner is often associated with Scrum which is an agile framework that aids in the design, building and sustaining of complex products. According to the Scrum Guide
Read More ⟶Product Manager vs UX Designer
Product Manager vs User Experience The best products are created by multi-disciplinary teams which are able to deliver the best experience for clients. A Product Manager + UX designer collaboration is vital in any endeavor
Read More ⟶Product Manager vs Program Manager
Who is a Product Manager? Product managers are tasked with the role of strategically driving the development of products until they get into the market as well as ensuring products are constantly improved to effectively
Read More ⟶Product Manager vs Product Marketer
Product Manager vs Product Marketer There is often confusion distinguishing between a product manager and a product marketing manager abbreviated as PMs and PMMs especially in organizations which have multiple product lines and business units
Read More ⟶Product Manager vs Product Designer
Product Manager vs Product Designer A good product should provide an excellent user experience which requires close collaboration between product management and design. A product designer should work closely with a product manager to get
Read More ⟶Wireframes
What is a Wireframe? A wireframe is generally a low-fidelity representation of the major features and function of a web page or app screen. The idea is to start with a ‘blue print’ to ensure
Read More ⟶Use Case
What is a Use Case? A use case is a description of a scenario in which a user will engage with a product or system. It serves as the basis for analysis how the system
Read More ⟶User Experience
What is User Experience (UX)? User experience (UX) describes the quality of interaction that a user has with a system and their resulting perceptions. It is how useful and usable the system is, and consequently
Read More ⟶The User Is Drunk
What is The User Is Drunk? The ” User is Drunk” concept in Product design stresses the need to make things as simple as possible when designing products or websites. It underscores the importance of
Read More ⟶Product Architecture
What is Product Architecture? Product architecture relates to how a system’s or product’s function is organized into physical parts or components. It is the chunking or organization of functional elements as well as how these
Read More ⟶Design Ops
What Is Design Ops? Design Operations or Design Ops – describes an alignment of the design process across products and disciplines. The Nielsen Norman Group defines it as “the orchestration and optimization of people, processes,
Read More ⟶Product Mission
What is a Product Mission? Product mission is a short statement that spells out the ultimate goal of a product. It makes clear the purpose(s) that what you’re offering serves and for whom. Succinctly, it
Read More ⟶Product Operations
What Is Product Operations? In the dynamic realm of product management, a relatively recent yet pivotal player has emerged to streamline processes, enhance collaboration, and ensure strategic alignment – Product Operations, affectionately known as Product
Read More ⟶Weighted Shortest Job First
What is Weighted Shortest Job First? Weighted Shortest Job First, abbreviated as WSJF, is an ostensibly easy Scaled Agile Framework (SAFe) technique for prioritizing items on a backlog. It seeks to identify the most economically
Read More ⟶Opportunity Solution Tree
What is an Opportunity Solution Tree ? Opportunity Scoring Tree (OST) is a diagram that aims to help the product discovery process to run smoothly. The visual aid provides clarity on how you intend to
Read More ⟶Large-Scale Scrum
What is Large-Scale Scrum (LeSS)? One of the popular frameworks in Agile software development for applying Agile in the enterprise context, Large-Scale Scrum (LeSS) is a lightweight way of scaling Scrum in large organizations. It
Read More ⟶Product Positioning
What is Product Positioning? Product positioning is an attempt at creating in the minds of customers the right perceptions about your product, including showing how it differs from rival offerings. You could think of it
Read More ⟶Feature-Driven Development
What Is Feature-Driven Development? Feature-Driven Development, also known as FDD, is an Agile model for software development that involves short iterations. It refers to a lightweight, incremental process in which development work (and progress) revolves
Read More ⟶Feature Bloat
What is Feature Bloat? Feature bloat describes a phenomenon in which too many features are built into a product, and a team focuses more on output than outcome and often leads to adding features for
Read More ⟶Feature Factory
What is a Feature Factory? Feature factory is a term that is used to describe a company that is more interested in pushing out features while caring less about solving real problems. This term is
Read More ⟶PERT Chart
What is a PERT Chart? PERT stands for Program (or Project) Evaluation and Review Technique, an approach for analyzing and presenting the tasks involved in a project. The PERT chart is a diagram displaying the
Read More ⟶Product Brief
What is a Product Brief? A product brief is a document that defines a problem to be solved and generally includes goals and/or some set of high-level requirements. It provides a starting point for the
Read More ⟶Value vs Complexity
Value vs Complexity Prioritization Matrix In simple terms, value vs. complexity is a framework that enables you to prioritize initiatives by considering their inherent value and complexity of execution. It is a tool that you
Read More ⟶Featureless Roadmap
What is a Featureless Roadmap? A feature-less roadmap is a departure from traditional roadmaps in that it places less emphasis on features and more on outcomes (outcome vs output). The idea may sound like a
Read More ⟶Minimal Lovable Product (MLP)
What Is a Minimum Lovable Product? The minimum lovable product (MLP) is a relatively new concept that provides a seemingly better alternative to the more popular minimum viable product (MVP). First coined by Brian Haaff
Read More ⟶Customer-Focused Product Teams
Customer-Focused Product Teams Almost all product managers and CEOs will say they care about their customers when asked. But we all know that actions speak louder than words. If the culture of the company is
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