Product Launch Analytics
Defining Product Metrics Imagine you’re launching a new product or an important new feature and you need to define the metrics to track. How do you determine what to track? These metrics will be
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A/B Testing
What Is A/B Testing? A/B test is a test that compares variations of something (e.g. a web page) to determine which works better. It is a randomized experiment that involves the comparison of two or
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Product Metrics
What Are Product Metrics? A product metric is a quantifiable measure or data point that enables a business to define, check on, and analyze how its product is faring. There are many metrics that businesses
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Product Analytics
What Is Product Analytics? Product analytics may be described as the process of capturing and analyzing data for insights that help in making informed product decisions. Typical information that analytics can provide include a customer’s
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Net Promoter Score (NPS)
What is the Net Promoter Score? Net Promoter Score (NPS) is an indicator of how likely customers are to recommend your company, products, or services to others. It shows how pleased, or otherwise, customers are
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KPI-Driven Reporting
Key performance indicators, also referred to as KPIs, offer a useful means for companies to assess how well they are doing concerning set goals. Investopedia defines it as “a set of quantifiable measures that a
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Google’s Heart Metrics
Google’s Heart Framework is a metric that helps you to monitor the quality of the user experience. Heart is an acronym that stands for Happiness, Engagements, Adoption, Retention and Task Success. It’s referred to as
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AARRR Metrics
What is the Pirate Metric? (AARRR) Often coined the “Pirate Metric”, AARRR is a 5 step metric created by Angel investor and founder of startup accelerator 500 startups, Dave McClure. The metric is often called
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